AETHER, Great brand

[thecriscokid]

I have just picked up this brand to carry for my clothing store The Gallerie in Aspen,CO

I am still eagerly awaiting the first shipment that will be here this month.

They have done a great job of combining functional fabrics with a more sophisticated fit.

Check out there inspiration page as well as the line!

http://shop.aetherapparel.com/index.cfm?fn=inspiration

[thecriscokid]

http://i434.photobucket.com/albums/qq66/thecriscokid_album/aether2.jpg

Fully waterproof, rainproof, Really nice stuff

http://i434.photobucket.com/albums/qq66/thecriscokid_album/Aether1.jpg

Insulating Layer


http://i434.photobucket.com/albums/qq66/thecriscokid_album/Aether90.jpg

And they toss in a couple of LR's in with the advertising!

http://i434.photobucket.com/albums/qq66/thecriscokid_album/110.jpg

[emmodg]

I'll have to find the link but there is a blog that did a little article on Aether - the brand got trashed in quite a few of the responses.

Many people were commenting on the outrageous cost of this stuff especially considering the "everybody's got that" technology that Aether it uses. Stylish? Maybe. Functional? I guess, for getting in and out of taxis on the Upper East-Side. But you'll probably sell the hell out of it in Aspen!

[thecriscokid]

Well they didn't intend to make a ski brand or bike rain gear. It looks like a great mild activity outerwear line. You know, Travel, short hikes, digging your truck out of a snowy ditch.
Personally, I don't wear my ski jackets for anything other than skiing. I ski around 100 day a year and do not even wear my ski jacket to have a drink at the bar after. IMO there is no do-it-all-jacket.
I think that Aether has combined a lot of the technical fabrics with an every day fit and comfort, and of course some style. Not everyone wants to look like they just climbed a 14er when all you are out to do is hike with your lady and take some picture.
Sure it's not for everyone, some people don't give a hoot about how they present themselves.
I'd be interested to see that blog. pm me with it.