Tread Lightly KIDS
Tread Lightly! News Release
Contact: Monica Clay
(800) 966-9900
TREAD LIGHTLY! UNVEILS NEW KIDS' OUTDOOR ETHICS WEBSITE
OGDEN, UT (September 23, 2005) — The nonprofit Tread Lightly!® has just gone live with its interactive kids’ site—-
www.treadlightlykids.org. The site is part of the organization’s raised efforts to teach outdoor ethics to a growing number of kids recreating with vehicles like dirt bikes and ATVs.
The site features Tread Lightly!’s squirrel mascot, Lightfoot™, and several of his animal friends. From the colorful homepage, kids can click on to an outdoor quiz, ATV trail maze, hiking checklist, a story builder and coloring pages with crayons.
Each section also contains helpful tips to be responsible such as-— “keep your feet, bikes and ATVs on the trails” and “wash your bike and clothes after every trip so you don’t spread weed seeds.”
“This site rocks!” said 8-year-old Kyle Woolstenhulme from Cedar Hills, Utah. “I am always hiking or riding my bike, so it’s pretty cool to have a website like this. I learned some stuff and had fun coloring, making a funny story and doing the maze.”
Tread Lightly! is also making available a “Youth Outreach Kit” to government agencies, educators, and other organizations to download from the site. The printable kit includes pledge cards, a kids’ principles sheet, a poster, kids’ web banners and coloring book pages.
“Thousands of kids are hopping on motorized and mechanized vehicles every year, but a website like this just hasn't existed,” said executive director Lori Davis. "We're excited to make a difference with this generation."
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Tread Lightly!(R) is a national nonprofit organization whose mission is to empower generations to enjoy the outdoors responsibly. Tread Lightly!’s strategic educational message, along with its training and stewardship initiatives are designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with the needs of the environment.