Never ridden one, but it seems like it's an "OK" bike. Aluminum frame, mid-bottom-level components, typical geometry. I wouldn't get it for Arrowhead or something like that, but just messing around, it wouldn't be bad. Now, would I pay $900 for it? Probably not. Never heard of this company, have no idea if the frame is a typical bikesdirect-type garbage frame, no idea about customer service or warranty, etc. If I were getting a fatbike today, I would probably deal with a local shop and get a Surly or Salsa. You could probably pick one up for fairly cheap on the local classifieds. I've seen Pugs and Mukluks go through at $700-900 range.