MTaco - As far as my research goes, my Diehard is indeed an AGM. There are 3 levels of Diehards at Sears, the Platinum an AGM built by Odyssey, the Diehard ADVANCED Gold and AGM built by East-Penn (according to the link I shared) and the Diehard Gold a non-AGM. I choose the Diehard Advanced Gold based on my research, it seems like a "good buy". The Platinum or other batteries in the $220+ category may be better, but after the ArkPak purchase, I needed to find something at about $125 max, so I landed on the battery I bought.
I have had it out for one adventure and am pretty impressed with it performance so far. I started by topping off the newly purchased battery at home (who knows how long it sat on Sears shelf) and then put it to work. I started with an empty fridge in the back of my GX @ 11am on the first day and started cooling. By the time I had it loaded and was on the road, it was 2pm, beer, fresh veggies and some semi-frozen meat. We were in and out of the cooler for the next two days and it was at 35% (I forgot to note the volts) when we fired up to go home. So, just shy of 48 hours to run the 120ah battery to 35%. Ambient temps during the day were mid 80's. I'm very happy with the performance, but to be honest, I'm not sure how much longer I could have run it down to 0%, another 5 hours? 10 hours? This is all some pretty casual observations so far. I have a few trips coming up and plan on being more diligent about my monitoring and documentation.
I hope this helps with your decision.