More interested in the Ford F150 2.7 Ecoboost. Supposedly 27 mpg HWY. After owning and driving Toyota mini/mid-size trucks for the past 25 years...kinda over small trucks.
http://www.torquenews.com/1083/fords-2015-f-150-mileage-could-top-rivals-compact-truck-mpg
How would a 2.7 EcoBoost get 27mpg highway, when a 3.5L EcoBoost can only get 21mpg highway?
Comparing a Silverado and Colorado, the smaller truck is $10,000 to $15,000 less expensive. That's a fair size chunk of change.
A little smaller, a little better fuel economy, a lot less expensive
Fuel economy doesn't really appear to be why people buy the mid-size trucks. Take the Tacoma, it gets worse than a modern full size.
Comparing a Silverado and Colorado, the smaller truck is $10,000 to $15,000 less expensive. That's a fair size chunk of change.
A little smaller, a little better fuel economy, a lot less expensive
I'd compare the 85th percentile sellers, not obscure enthusiast trucks. And compare MSRP to MSRP as that's the only constant. Rebates and incentives will always vary.
The best selling (retail consumer) Silverado is a Crew Cab 4x4 5'8" box LT with a 5.3L V8, convenience pkg, tow, and locker -- $44,310
A similarly equipped Colorado Crew Cab 4x4 LT with a 3.6L V6, convenience pkg, tow, and locker -- $34,150
No one will buy a flipping WT except Expedition fanbois
Out of curiosity, I went on Chevy's site and built WT versions:
2015 Colorado Crew Cab Short Box WT 4x4 3.6L V6 with Trailer Tow and Locking Rear -- $31,155 MSRP
2014 Silverado Crew Cab Short Box WT 4x4 4.3L V6 with Trailer Tow and Locking Rear -- $38,715 MSRP
Unless my calculator is broken, that's a $7,560 difference in MSRP between a comparably equipped Silverado and Colorado, in stripped-out Expy Fanboi mode
I'm talking about retail consumer sales. Sure, fleets and service vehicles will buy strippos. But you won't see many on most dealer's lots.