Got my TRD Pro 4Runner for MSRP. As far as Tundras go I think if he holds out and is willing to go MSRP, not a penny more, he will get what he wants. I have seen at least 3 TRD Pro Tundras in Inferno sit on lots for weeks, one in Glendale, one in DTLA, and I forget the other one, Culver City maybe.
I would not buy in Glendale, tried to bait and switch me, and wasted my time. Culver City didn't know what TRD Pro was when I first called them. I bought at NoHo Toyota, they tried the 5k over BS, then the buy the warranty and we will GIVE you it at MSRP thing, I finally said just call me if you will do MSRP. They called 10 minutes later and it was done. My 4Runner sat on the lot for less than 8 hours, it was delivered the evening before and still was covered in plastic when I pulled in to the dealer. I think The Tundras could be had for under MSRP if you really try. The Tacos are super rare around here. I have only seen one 4Runner TRD Pro so far, and it's the one I'm driving. I have seen 4 total Tundras, 3 at dealers one on the street all Inferno color. I have seen ZERO Tacos, at dealers or on the street.
Don't pay over MSRP!
I love my 4Runner.