In terms of quality, it's tough to beat the stock wheels for weight, balancing, and durability. Steel has long been the choice for serious overland work, however, finding a hub-centric steel wheel for the JK is nearly impossible. Most of the aftermarket steel wheels are lug centric and won't balance out as nicely, which usually just means more weights on the wheel. This isn't a huge deal except the weights tend to rip off easily in rocks and roots. If you're just going for looks, there's a fine supply of aftermarket aluminum rims from myriad manufacturers. The american racing teflon coated rims are kind of neat and would be more proper for general purpose work than a beadlock or simulated-bead lock "look" style wheel.
As for wheel size you might find more tire choices in 16" diameters but, tire manufacturers seem to be rapidly adopting their popular tread patterns to the 17" sized wheels. Larger rims also equate to less sidewall exposed to the business side of whatever trail you're on.
fwiw
gas > mods
D1 equal parts honkey tonk and slayer
1977 Chrysler New Yorker Brougham. Factory Sure Grip 8.75 axle. 440 big block. 4 body trunk. Tikki torches, picnic blanket, martini kit. Discount coupon stickers to the Love Shop. Refurbished hood ornament.