No time to read the article just yet...but:

Originally Posted by
DesertRose
You're right that to get the majority to conserve it has to hit them where the decisions are made: the bank account. There will always be a minority of us who conserve because we want to not because we have to.
Good timing...just last night we were talking about this over a poker game. It isn't just water...conserving anything just isn't "cool", until it becomes prohibitively expensive to NOT conserve.

Originally Posted by
DesertRose
And I have a confession to make as a native of southern Arizona: I hate water conservation, especially in Tucson where the only beneficiaries of our cute Tucson Water "Beat the Peak" campaigns are the developers who don't even have to PAY for new water lines to be extended to their far-flung developments!
That ain't no joke! It is a hard to swallow the govt's conservation efforts when they are offering tax breaks and reduced impact fees to businesses that are using in excess of 500,000 gallons of water per day. That company (Gatoraid) would use more water in one day than I would use in 41 years at my current rate of ~ 1000 gallons/month. And they want ME to conserve water?!?!?!?!
(BTW, Gatoraid did not move to Tucson, they went to Va instead)
"Life is meant to be enjoyed, not endured" ~someone