Amsoil. All day long. You can build and save a "MyGarage" page which is a good reference to have regardless of what brand you buy.
Costly+shipping+tax.
Is it any better? I don't know.
Could I go just as long on Valvoline from Walmart? I don't know.
But for an extra $20 or so for something I'm gonna change out once every two years barring anything out of the ordinary, I'll waste the money on the perceived good stuff.
You might want to buy a hand pump especially if you buy the type that doesn't come in the squirty bottles.
Note: NAPA has a good pump. It holds in the fill port giving you a free hand. About $8 if memory serves.