They are very close to the M&M's. From what I am hearing, you can't get the M&M's right now (justin, maybe you can shed some light on that?)
There was a comparison video done about two years ago on the M$M's (no that dollar sign is not a freudian slip) verses the Escape Gear. The results were the M&Ms a little tougher canvas, but not by much.
These are true South African canvas seat covers. I love the M&M's - don't get me wrong, but Equipt1 has the DI's in stock!
D