The wrangler has finally become a family vehicle. That is pretty much it. Something you can throw the kids in the back, take the top and doors off, and go. Or at least the concept of doing that (everyone talks about how much camping/being outdoors they are going to be in their SUV, few actually do it). The previous wranglers never had that.
I would recommend comparing it to the sale of crew cab pickups. How many single cab trucks are sold now in comparison to a crew cab? Exactly.
They've also made the Wrangler something that is very nice to daily drive. Nice interior, good climate control, very good sound proofing, etc.
In comparison, Land Rover has found a market selling Range Rovers to rich people. Not saying there is anything wrong with that, but their market has shifted. I don't blame them. Why waste time selling a handful of low dollar rustic vehicles to someone who is gonna haggle and keep it forever when you can sell a crapton of expensive vehicles to people who wish to buy a new one every 2 years? Seems like a GREAT idea to me.
I love my rovers, they've got these new JKs figured out. As for the rest of the rest of the jeep line up, the Grand Cherokee is the only other one I recognize. Heard an advertisement for the Jeep Compass on Pandora. The advertisement was showcasing its off road heritage, yet I cannot confirm the vehicle actually has a low range!
