For those who think a Hilux would not sell well in the US, I would suggest that from 1979 to 1995 we /did/ get the Hilux and it sold just fine. For all the biggest is better, more power, blah, blah, I think you underestimate the US market for simple, fuel efficient trucks. I think they could even sell the Tacoma and the Hilux along side each other as the base level pickup option, just bench seats, 4 cylinders, stick shifts. If you want the nicer stuff and options other than basics like 3RZ or D4D, 2WD or 4WD, step up to the Tacoma.
What the retro-grouch's idea of what will work, and Toyota's marketing plan are two different things. :ylsmoke: I don't see too many bare bones trucks running around, if people can qualify for the loan they will go bigger and more power. What I do see is a lot of V6 double cabs, with automatic trannys. A basic 2WD regular cab/manny/4 banger is becoming a rare bird my friend...and you know it. Sure there is a small niche for base model fleet vehicles, even so, that market is dominated by the F-150.
You're just grumpy you can't get what
you want...
I am guessing a 4WD diesel that fetches 30 mpg's, manual hubs, manual windows, manny trans, am radio with real dials, transfer case with a gawd damn lever!!!, vinyl flooring and seats, all for $20K....right? I would buy one, heck maybe two!
The 2012 Hi-Lux is darn near the same size as the Tacoma now, it would make no sense to sell them side by side here in the States. I guess the bloat is happening world wide now, the compact truck might never come back...maybe in the form of a uni-body ute, rumor has it that Scion version is coming, but I can just hear the hard core body on frame enthusiast complaining now...
Since crew/access cabs are becoming more popular than regular cabs. Today a brand new base model double cab V6 4WD is a smidge over $30K, I just don't see how Toyota can get the price point under $35K with going to a beefier frame and diesel, and that is a basic model, once you start adding TRD or Sport packages the price spikes.
Sure I am guessing at the price point, but if I am right that is fullsize truck territory.