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Thread: Tom Brokaw and Yvon Chouinard at Zeitgeist '07

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    Default Tom Brokaw and Yvon Chouinard at Zeitgeist '07

    From The Cleanest Line: Tom Brokaw recently interviewed Patagonia owner Yvon Chouinard at Google's Zeitgeist 2007 conference. The theme:

    Leading a Non-Virtual Life

    Tom Brokaw and Yvon Chouinard talk about being intentionally "un-networked" and leading a deliberately disconnected life. Both discuss why living off the grid is critical for a well-rounded existence.


    My humble opinion: We should all be more like Chouinard.

    The interview is on the Cleanest Line page but in case it vanishes, its also on Youtube: here.

    Cheers,
    Graham
    Graham Fitter

    Talk is cheap because supply exceeds demand.

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    I wish I was brave enough to live like that sometimes. Off-the-grid (whether in regards to utilities, or technology) living really appeals to me...but it is a lot to give up....and a lot to ask your family to give up as well...
    When life gives you free time, grab a map and go.

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    Default Wow

    Yoda speaks, I love this guy. As a manufacturer I am trying to drink his koolade but the supply chain sucks in this country of cradle to grave logic.

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    Quote Originally Posted by grahamfitter
    My humble opinion: We should all be more like Chouinard.
    He says in an Internet post linking to an Internet hosted interview... ;-)
    '91 Hilux - white, dented and worn out

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    Quote Originally Posted by grahamfitter
    From The Cleanest Line: Tom Brokaw recently interviewed Patagonia owner Yvon Chouinard at Google's Zeitgeist 2007 conference. The theme:

    Leading a Non-Virtual Life

    Tom Brokaw and Yvon Chouinard talk about being intentionally "un-networked" and leading a deliberately disconnected life. Both discuss why living off the grid is critical for a well-rounded existence.


    My humble opinion: We should all be more like Chouinard.

    The interview is on the Cleanest Line page but in case it vanishes, its also on Youtube: here.

    Cheers,
    Graham
    Terribly interesting. Chouinard has always lived a dual life - he can afford to be "disconnected" because he has a fabulous group of people working their tails off to make his life, um, easier, through the success of Patagonia . . . not trying to be cynical. But it's a good philosophy - you don't, however, have to be disconnected to live a simpler life. It's more about making choices appropriate to your own life and landscape and culture.
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    Quote Originally Posted by DesertRose
    Terribly interesting. Chouinard has always lived a dual life - he can afford to be "disconnected" because he has a fabulous group of people working their tails off to make his life, um, easier, through the success of Patagonia . . . not trying to be cynical. But it's a good philosophy - you don't, however, have to be disconnected to live a simpler life. It's more about making choices appropriate to your own life and landscape and culture.
    How true. Those of us who have fewer resources at hand struggle a bit at this. As easy as it would be for me to turn my phone and isp off, they are my connection to our clients and hence the life blood of our company. that connectivity simplifes and complicates at the same time. I admire Yvon for his outspokeness on many subjects and we have considerd 1% as an option for our company. I hope that AT can acheive that level of social consciousness that Yvon has shown through his leadership.
    Mario Donovan, Trailer & Vehicle Builder and Traveller.
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    By the way, a lot of the "disconnectedness" discussed in the interview is about cell phones and computers; modern gadgets and technology. He's not talking about being away from his company at length so he can go play. Chouinard emphasizes getting "your hands dirty" to get the job done, rather than relying on technology or delegation. I suspect that some of us feel the same way about cell phones as he does. While his company is "connected," (It's the way businesses are, he says) he chooses not to stay tied by a blackberry or cell phone.

    I first read about Chouinard in a collection of historical accounts of early Yosemite big wall climbs. He forged his own pitons to make incredible first ascents when only a handful of people were climbing in Yosemite - he designed, engineered, built and used the equipment he'd need to ascend a new line on El Cap. Today's climbers waltz into REI and buy what they might need, sometimes on credit.

    In my readings, I got the impression that he was a hard working individual with vision. I suspect that's how he's come to have a fabulous group of people working for him. He didn't just wake up one day and have thriving business under his palms. He's a hands-on kind of guy.

    I'm not sure if we're about to crucify the guy for having on-the-fringe beliefs while also being highly successful (gee, how lucky for you...), but I thought this was worth saying.
    Last edited by articulate; 10-24-2007 at 11:21 PM.
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    I'm most impressed with the way Chouinard uses the environment as a reason to effect change and the result is an improved product.

    As for being disconnected, I'm not. The internet allows me to meet people who have the same interests I do that I'd otherwise never come into contact with. I think its this personal communication that allows small wineries - and trailer makers - to grow and prosper and keep their character in a homogenized world. Somewhat serendipitously, the internet is also where I met my girlfriend back in 1996!

    Cheers,
    Graham
    Graham Fitter

    Talk is cheap because supply exceeds demand.

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    Quote Originally Posted by grahamfitter
    I'm most impressed with the way Chouinard uses the environment as a reason to effect change and the result is an improved product.

    As for being disconnected, I'm not. The internet allows me to meet people who have the same interests I do that I'd otherwise never come into contact with. I think its this personal communication that allows small wineries - and trailer makers - to grow and prosper and keep their character in a homogenized world. Somewhat serendipitously, the internet is also where I met my girlfriend back in 1996!

    Cheers,
    Graham
    Agreed! If it were not for the internet, Martyn & I would have never met and Adventure Trailers would never have been conceived.
    Mario Donovan, Trailer & Vehicle Builder and Traveller.
    12' JK Rubicon w/ Habitat, self contained, 48K miles & counting
    92' Jeep MJ, 371K+ miles of dust & joy, retired
    "No matter where you go, there you are"

    www.adventuretrailers.com
    ATOverland

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    I'm a huge fan of Chouinard's. He's been an inspiration since I saw him pull up to Tar Pits in his beat up Tercel and go surfing. He was a multi-millionaire then, and has engendered a lot of revolutionary stuff since.

    So no disrespect to Chouinard, but for the vast majority of us who are expected to be imminently available at all times by family and business are kinda out of luck on the whole "disconnected" thing.

    'Cause I guaran-goddamn-tee ya that Yvon expects his employees to be electronically connected to each other...or maybe he's too busy bonefishing in the South Pacific, but his managers expect his employees to be electronically connected to each other.

    Disconnectivity is a luxury for the Chouinards of the world.
    The Ox: 2000 Toyota Tundra 4x4 Access Cab. Bone stock and loving it.

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