I'm pretty sure your company didn't have team building exercises that involved driving a Land Rover Discovery to its absolute extreme, winching, kayaking, mountain biking, and orienteering. That is, unless you worked for Land Rover between 1996 to 2003 when the TReK series was in full swing. The event, created by Bob Burns, Events Manager for Land Rover North America, was designed to help foster team building for the then new-to-market company, as well as providing incentive to the employees who made up the competition teams. Top dealerships from across the country sent their best to compete in events such as "Land Rover Cross" - an event similar to autocross, where teams raced through technical off-road driving courses and were penalized if they hit cones. It was a huge hit amongst not only employees, but also Land Rover enthusiasts, who sported competition merchandise and could even buy the fully-kitted vehicles used in the events. Check out this five-part video series about one of the most recent TReK events.
