In 1940's post-war Britain The Rover Car Company was in decline, sales in Britain couldn't support the large company, and it was close to failing. The Wilks Brothers however had an idea to save the company. They were pleased with the versatility of their own American Military Jeep, but they soon realized the limited availability of parts outside of America would eventually lead to it's demise. The brothers began to think of a design, which could not only be the 'farmers best friend' at home, but successful in the lucrative export market. The Rover Car Company gave them 12 months to design and produce what is now the original Land Rover. Needless to say they succeeded and years later it's estimated that it was the first vehicle ever seen by 1/3 of the worlds population.
Sir Ranulph Fiennes narrates the story of the iconic brand highlighting the evolution of the utility 'Series' models, to the creation and progression of the now luxury Range Rover in these 9 consecutive videos.