They are an awesome company for sure! I swear by their OMNI-(fill in the blank). I have a few Omni freeze subzero shirts, and in the hot florida summers they keep me cool...whatever is in that shirt, its crazy good!I like Columbia.
But sort of biased,, They were one of my favourite customers, nice folks overall. Mrs Boyle included !
I own a tent & outdoor goods, but for the most part their clothing is nothing I would wear.
I also use some of their PFG gear and have been happy so far, have numerous pairs of Columbia hiking pants and shorts as well.I use their warm weather clothing, specially their PFG fishing clothing very frequently (I'm a fisherman myself). I mostly use their Omni Shade products, and a few Omni Dry products. Their fishing pants and shirts are awesome, although their fit is too large for me -I usually wear a size Medium shirt (sometimes even a size Large T shirt), whereas I need size S shirts from Columbia to fit properly.
I also have a set of cold weather gear, specifically snow jacket and pant combo. They've worked well the few times I've used them, but living in a tropical climate means they rarely get used.
I have no personal preference for when it comes to travel or adventure clothing, I've used Exofficio, Under Armour, Mountain Khakis, Carhartt and other in the past with good results, but Columbia is what I own/use most by far. Mainly because they're cheaper than most others, they perform very well and last forever.
The way I look at it, for the same costs, theres NOT a lot of clothing that's better. I will use my down parka for example. I paid 119.00 On sale at the local sportchek, last winter for it. I have worn it most every cold day for the past two years. I washed it last week and it looks and feels new again. The only thing is the "fur" on the hood sort of went wonky when it was dried. I also own a Snow Goose/Canada Goose expedition parka. The fur is real coyote fur. I love it. However, my Columbia is 90 percent as warm as the C.G. parka, in a lighter weight, less bulky coat. Cost of the Canada goose, 899 in 1995. Now, its still like new but it needs to be "fluffed". It has a cold spot in its arms around the inner elbow joint.Columbia has definitely benefitted from their take over of Mountain Hardware, and I might say that MTHW has not benefitted as much due to the merger. Columbia has always been price point apparel and value based. While I don't think any of it is exceptional in any way, it works and doesn't fetch absurd prices.