I am sure it will be in the same price range as all of the other ARB stuff. AKA sure the ARB lights are great but you can get an awesome product from Rigid, Baja etc for less dollars.
The good thing about ARB, is that they tend to be trend setters in some aspects. For an example, the ARB bumper. Awesome product. Been around forever. These days, there is a lot of awesome products for less money.
Hopefully, other companies will see this product, and decide to compete.
Hopefully an app for your phone instead of making you buy their display. Seems pretty cool, but potentially problematic with important stuff like lockers( you can live without the 15 different types of lights on your roof if there is a glitch)
It's not an app that you can add to your phone, the touchscreen display is a dedicated android based device that comes with the package when you buy it. That alone makes me hesitant, as every android phone I have ever used has become glitchy as hell within a year of owning it. I'm sure it won't be cheap because it is ARB, but to then have to upgrade the display device or send it back for a new one every 1-2 years to maintain a usable system because the android device starts to go haywire would just be a slap in the face.
That said, it is a really nicely integrated system that allows for some fancy features.