Well, how many cassette players do you see in those Toyota trucks these days? My point is, things change. I can tell you that I for one am a believer in the Colorado! I have a first generation Colorado, and while it is very expensive to repair, and is less reliable than a sewing machine by far, they are still way more capable than many would believe. The new ones are WAY better built and are designed to compete with Toyota! I was a Certified Toyota salesperson when Toyota TRD Pro was released, and they are absolutely awesome. But now I am selling the Colorados and when you learn about the technology and design of these things it is easy to see that they came to the game to play! I have owned Rubicons and Rams (Yep, Certified Salesperson for 3 years) and so far I think that this Colorado offers more than both of them do for anyone who wants to have a light setup and great fuel economy while still being able to take on any terrain short of Rock Crawling