articulate
Expedition Leader
Interesting. I'd gather that this XV-JP is aimed right retired folk (early?) with time and means to travel and who would likely buy an RV or bus to tow their 4x4 vehicle if this thing hadn't come along. I think there is a perfect market for this thing, and they want to spend their money. The original ER is enormous - I'd be confident to suspect that plenty of research went into developing this Jeep. And that research wasn't done on internet discussion forums for God's sake.bigreen505 said:...who exactly is the target market? $100,000 puts this squarely in Sportsmobile territory, but the two are clearly targeting different buyers just based on the physical size of the vehicles. Could you imagine a couple living out the XV-JP for months or years at a time? So who is the target market? People who can afford to buy one, traveling solo or as a couple over trails up to about a 3.0 rating, primarily for relatively short trips, who don't bring much stuff with them and certainly not bikes or kayaks (I guess a hitch mount could work for bikes)?
Thoughts?
I like your approach to this topic, Bill. :beer: