"Some" amount of truck functionality is all most truck buyers actually use. If any! But where Honda "fails" is that it can't deliver a fantasy/lifestyle/ rugged/ cowboy marketing angle. The Ridgeline just doesn't look the part. Apparently an "aggressive" tall grill and hood are absolutely mandatory, along with a gratuitously high climb-in and seating position, and a 400hp engine. None of these 1/2 ton trucks are really made to be rugged haulers of stuff, else they'd have some respectable payload. They are spec'd to a marketing angle. They can sell trucks as "manly" looking vehicles, and seduce women with the idea that big vehicles are safer. The interiors are luxurious, and they compromise the suspension so it doesn't ride too much like a truck. It is your one vehicle that can appeal to everyone and do everything!Tribalism certainly exists within the 4x4 community. However, I don't think tribalism is the main reason that the Honda Ridgeline is looked down upon by hardcore 4x4 enthusiasts and truck owners. It's because its a car-derived vehicle that's intended to offer some amount of truck functionality, as opposed to being a truck designed/built from the ground up to offer total truck functionality.
But 99% of the time it's commuting to work or driving to the store. Tasks that could be more efficiently and comfortably performed by pretty much every car on the market. But it's not about making sense. It's about manipulating people into buying stuff.