That's what happens when bean counters rule the roost. You get "by the numbers" vehicles like the Compass and Patriot, that only make sense in theoretical business plans.
The Gladiator would have brought alot of buyers in. Heck, I'm a total Toyota diehard and I would have gotten one! A diesel Gladiator- how perfect would that have been?
I laugh when I read the Gladiator is a "niche, limitd market vehicle". DUH, what is the JEEP brand?! It's a niche brand!!
You go 'mainstream' and you loose JEEP (i.e. Compass/Patriot) and those are so doomed to failure it isn't even funny.