FWIW.. My Wife drives the 4Runner and i drive the Tundra... they are both dead nuts reliable, same as the Land cruisers I have owned. The counterpoint were the 3 LR3's and the L322 we owned as well.. they were the exact opposite. So no i am not the target demographic.Every bit as capable as your 4runner, more comfortable and you don't have to duck when you see a rover buddy and your driving your 4runner I think your are exactly the demographic they are after TBH....guys who love rovers but want something a bit more civilized for the modern world without giving up capability.
I'm sure Toyota didn't think a guy with (2) Defenders were their demographic either...but you own two of them. But separate out demographic from folks that plan on buying...I think you fit the mold, fan of the old rovers and general styling cues, fan of the brand distinction but want something that is more livable on a daily basis while not giving up 4x4 capability....my hunch is that is who they are after.FWIW.. My Wife drives the 4Runner and i drive the Tundra... they are both dead nuts reliable, same as the Land cruisers I have owned. The counterpoint were the 3 LR3's and the L322 we owned as well.. they were the exact opposite. So no i am not the target demographic.
Who is saying that or doing that? Nobody is claiming that.If ur crash safety fake news is the only thing you guys have left to defend the new Land Rover, and bash on Jeep, then it’s game over.
The new Defender can be optioned with 33" from factory. LR engineers have said a 35" will fit with some suspension re-calibration (i.e. a Johnson Rod style lift). My LR3 came with a 30" from factory and now it's sitting on a 35" (Previous owner has told me that a 37" can fit, but it's not worth it). It can be done.It's interesting to me that fans of Land Rover would like this sticker. Superficially, I get it, it looks much better- most anything with a lift kit looks better, lift kits are like putting cheese on something- it's the rare thing it won't make better. However, if you get past fantasy land and look at the reality it doesn't take long to realize that that sticker is the closest almost anyone is ever going to get to a modern Defender that looks like that because of the way LR designs it. I'd guess those tires are roughly 37s or 38s given the proportions. Good luck achieving that height with air bags all around. Even if you could you'd have to find a way to stuff those under the Defender using it's less-than-roomy wheel openings. It's just interesting to see people drool over something that so clearly runs counter to the nature of the company and product they produce- it'd be like really wishing an energy drink company would just make something that is soothing and calming to help you sleep at night. Sorta runs contrary to the actual product they produce doesn't it?
No, but it probably can change that line by a significant percentage. The reality is that the Defender will never sell in the same mass/bulk as a Wrangler. Barrier to entry is too high and I don't think LR would ever consider expanding the manufacturing capacity to meet initial demand. The reality is that L405's were so hot for the first few years that they were commanding a 30k premium over MSRP when they first came out in 2013/2014. Now L405's are going for around 10k under sticker if you find a dealer willing to play ball. LR has a hard time meeting initial demand and then always struggles to maintain the product relevant (to an extent). Also, curious to see how JL's have been selling in 2019 and 2020. There are still 2018 JL's on dealer lots and 2020's can be leased for $320 a month...seems to me like Jeep is struggling to keep the volume going.
JLR's immediate challenge is to increase revenue over operating cost such that they can address the $4B loss. They need to 'change that line' but not by much. Volume is not the goal, profit is. That can be accomplished by restructuring (lower operating cost) and increasing volumes (sell more x/y/z). Keep in mind that they are still in the middle of restructuring (lower cost) while trying to release new products. I do think the new Defender, along with other product releases, will get them back into a net profit. Will they significantly increase volumes? I don't think so because they are offering products at a 'Luxury' level that is highly sensitive to global economic health. JLR is much more exposed to a global recession than say Jeep. The other 'headwinds' are the transition to alternative energy powertrains. The cost of that transition is large while customer adoption is suspect, especially for a off-road product that is targeted at rural travel where that energy (EV) is not available. The other challenge is commoditization. While JLR are touting the large increase in technology offered by the new Defender, the reality is everyone has the same technology. It may be a 'minimum' but it is not a differentiator.