It actually looks pretty neat for a winter tent. The Clam versions are made for ice fishing and they can withstand a good wind, so if these are built to a similar standard, they should be pretty sturdy. I like a lot of the accessories they make - the tent stakes and guy lines look quality. Looks like an easy setup, too.
But yeah, it's heavy, and bulky, too. And crazy expensive, considering a Clam is half the price and identical save for the floor. And like the rest of you guys, I can't figure out why they didn't make larger windows or make some sort of overhang for the door. I also wonder about the zip-out floor. The idea is cool, but is the zipper right on the ground? That's either going to leak like a sieve or get immediately filled with dirt and sand, or both. I also see that they lack any stays for the struts to keep them in place. Even in their photo shots, they're sideways. Not sure I'd trust this in the wind as much as a Clam.