In my opinion, a tow rope is not an alternative to a snatch strap, as there is a significant difference between a snatch strap and a tow rope and the two are not interchangeable.
If you try to do a snatch recovery with a tow rope then you will most likely do damage to one, or both of the vehicles. Snatch straps are designed to stretch, and it's the kinetic energy build up in that stretch that gives you the added energy for the recovery.
As detailed in the link you provided, these tow ropes have "low elongation", as you would expect.
If you just wanted to do a winch type recovery, or a direct pull out , then a tow rope would work fine.