You can generalize that the wider with ultra low air pressure is better on soft surfaces, like fresh snow, powdery sand or thin mud. On pavement, I also agree that narrower with relatively high pressure is almost always preferred for less rolling resistance and better bite on thinner layers of snow or rain covered roads. Those two cases are the ends of the spectrum, one case you want to spread your truck's weight over maximum area and the other you want to concentrate the weight on enough rubber to keep from sliding off the road.
But on other surfaces a narrow or wide tire isn't always clear. It depends on how much your truck weighs, the air pressure you run and the contact patch of the aired down tire. So for example I run a 9.50 section width x 33 tall tire on a 5,000 (loaded) truck. On 15" rims with that weight I typically run about 16 psi, give or take depending on the amount of rocks. Anyway, I seem to get a nice bite since I'm not running too much contact patch and so I get a good force per unit area. A 12.50 section width tire would give me considerably less force/area (say lbs/sq-in) at 16 psi and with a relatively light truck that could mean I don't have enough friction and spin the tires more often. I figure at some point I will go to a 33x10.50 (since they don't make a BFG MT in 9.50 width) and so I will probably air down to 18 psi to keep the weight more concentrated on a smaller contact patch. With a super wide tire, I would consider even 20 or 22 psi, although at some point you need deformation of the tire to get traction around features.
When you hit that point the method by which you are getting friction is slightly different. You are relying on a few prominent points where a single knob or two are biting and not the whole distributed tread/surface interface. The reason the 33x12.50 tires work so well is because you are often running very low pressures and the tires are wrapping around more features. That's fine (and necessary) for rock crawling, but when you are talking about general purpose traction on more uniform terrain, you need to run sufficient contact patch pressure that gives you enough traction, but without very high rolling resistance and still avoid sidewall failures and handling impacts of very low pressures. Not all trails require true rock crawling and so having a tire with the right amount of sidewall bulge to controllably support the weight is important. For 4WD high and 1/2 type trails I run around 25 psi.
For me the ideal tire seems to be 33x9.50 on general use with the main downside being deep snow. I sink like a rock. I think a 33x10.50 will be a nice tire as I move away from using my truck as a daily driver and so it does not have to handle snowy roads as often. For colotaco, I think a 32x10.50 or 33x10.50 is the right size for you here. Just my $0.02.